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Hot Spots
Stuff we like from around the Web
A lot has been made about comedian's - white comedians - inability to make fun of Barack Obama. That's just silly. And a little dated because, of course, the best Obama parody is on-line.
Here's a link to a page that will show you nothing but all the good and worthy thing Obama is capable of doing - or has done - just for you. 'cause you need his help. Naturally, there's a book to to along with the fun that's available on-line as well.
Barack Obama: Too darn perfect not to ridicule his perfection.
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PopSpots
Spot-on's Pop Picks
When Barack Obama's campaign rolls into town, the DeeJays get ready. Here's a sampling of some of what played at the Obama rally last week in San Francisco.
What's Going On - Marvin Gaye
Family Affair - Sly and the Family Stone
Ain't No Stopping Us Now - Harold Melvin and the Bluenotes
Waiting On The World to Change - Jon Mayer
Takin' Care of Business - Bachman-Turner Overdrive
Think - Aretha Franklin
We Are Family - Sister Sledge
Funky President (People It's Bad) - James Brown
Pick up the Pieces - Average White Band
Ain't No Mountain High Enough - Marvin Gaye and Tammy Terrell
Spot-On Spotlight
Spot-on's earned a little media - from a well-regarded industry publication - and we're doing some speaking gigs so we thought we'd spread the word.
This month's issue of Campaigns & Election's Politics magazine has a nice feature on the the Pollie-award winning campaign run by Whitehurst Mosher Campaign Strategy and Media in San Francisco last fall. The "Save San Francisco General Hospital" campaign combined online ad buys with a Facebook application to do some innovative voter awareness.
We talk a lot about that campaign here on the site because we think it's a great model of how online can be used to attract voter attention and interest across a range of online outlets. If you haven't seen the piece, "Mixing Old and New Media" by Mark Mosher you can download a .pdf version here.
Or you can read it on the Politics magazine's site here.
As a follow-up, Spot-on Founder Chris Nolan will be appearing on a panel at Campaigns & Election's "The Art of Political Campaigning" conference in Washington, D.C. on Friday. Nolan and her fellow panelist Josh Koster, managing partner of the award-winning and well respected Chong and Koster, are going to talk about how voters can be found and targeted on the web. If you're at the conference, plan to attend!
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Team Spot-on is jumping for joy! Two of our clients, JKW Consulting and Barnes, Mosher, Whitehurst Lauter & Partners have had their online campaigns recognized by the American Association of Political Consultants. Both won Pollie Awards! And it was our first year election cycle!
JKW Consulting was recognized for "Best Use of Facebook" for its "Save JROTC" campaign in Novmber. Spot-on built a Facebook "Doorhanger" application to help JKW leverage the Facebook platform to generate real world support for a San Francisco ballot measure on the public school's JROTC program.
"With so many current and former JROTC cadets online, Facebook became a critical part of our effort to organize volunteers and raise money online," said JKW founder Johnny Wang. Spot-on's Facebook 'doorhanger' was an exceptionally effective tool for organizing, communication, and outreach. As voters become more tech savvy and connected, it would be unthinkable to disregard the value of these applications in a campaign."
BMWL's campaign to "Save San Francisco General Hospital" was recognized in several categories: "Persuasion Online Advertising for County Campaigns", "Persuasion Advertising for County Campaigns" and "Best Use of New Technology". For BMWL's "Save San Francisco General" Spot-on built a Facebook "doorhanger" and placed a series of online ad buys in San Francisco outlets to reach the city's wired residents and tell them about this important issue.
At Spot-on we think the tactics that BMWL used online - seamless integration of art work and messaging across platforms along with targeted ad buys designed to reach the city's tech-savvy residents wherever they went - set a new standard for local and regional campaigns. Online was part of the media mix from the beginning of the campaign.
Spot-on's Facebook "doorhangers" allowed Facebook users to connect with the campaign to donate money, volunteer or recruit friends to the cause. This friend-to-friend outreach is a time-tested way to reach voters. The SF General doorhanger also provide supporters with timely news and information since it featured a "live" feed of campaign news from the campaign blogs. SF General's message didn't become spam because it was targeted at interested supporters who wanted to know what was going on with the ballot measure and the hospital.
If you'd like to see Spot-on's doorhanger applications running on Facebook, here's a link to our page. And here's a link to our site, profiling the "Save San Francisco General" campaign in more detail. We've also created a few helpful pages within the site to help clients learn more about the world of online advertising including a clear and understandable "FAQ" to answer questions and a look at how our service works.
Still have questions? Give us a call or drop us an email. Our VP Sales Fran McInerney is ready to answer your online ad buying questions. And our Facebook Field Organizer Greg Dewar can do the same for Facebook and other social networks.
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